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Monday, September 14, 2015

So Much Hypocrisy From These Plus Size Brands

Today, I want to address the hypocrisy in the plus size fashion industry and overall plus size community. I needed to release all of my pent-up rage towards this new supposedly empowering, body diversity * scoff * campaign, before I resume my usual fashion posts. 

I am so fed up with brands, particularly those with an exclusively plus size clientèle making bullshit body positive campaigns and being praised for it! Recently, a very well-known brand decided it was time to "equally celebrate the 67% of women sizes 14-34 who are underrepresented in media" by creating a campaign in which, wait for it... none of the models are above a size 16! Ahhhhh what an incredible achievement! I seriously can't handle all this equal representation! Just give me a minute to soak in all the EQUALITY AND INCLUSION. 

Ok, now all sarcasm aside, where the hell is this mythical representation? How hypocritical of you to be making a campaign and not even attempt to include different plus size bodies? And have the nerve to say that you believe your ad is inclusive of everyone when none of your models have a visible double chin? If you as a plus size brand won't feature models who are short, who don't have a flat belly, slim arms, a coke bottle figure, then who the hell are you celebrating, anyway?

This campaign is an insult to anyone who doesn't look like those models. To me, it says "well, fuck you, you clearly don't matter!" To top it off, their t-shirt range for the campaign doesn't even go UP to a size 34, it stops at 26/28...Wait a minute, fatshaming plus size brand, wait a damn minute. You didn't even judge it necessary to include the larger sizes you claim to be representing, yet you want to change the plus size industry. Sure. Right. And you say you want to make history? Make money is more like it! This awful campaign is reinforcing the idea of the "acceptable fatty" which is so damaging. It is being celebrated by so many outlets, when in actuality, we deserve more. We can't settle for this bullshit. I really can't believe this campaign is getting all this positive attention when it is in fact a huge let down. There is so much prejudice and erasure going on in this plus size community. I really need these companies to follow through and actually showcase the bodies that generate their revenue.

Seriously, how can you be saying that plus size individuals have as much to offer as those of a smaller stature, and not believe that enough to feature anyone with lumps and rolls in your ad?  #PlusIsExclusionary #DoBetter


  1. Well I agree with you. They should’ve added various size models in the campaign but unfortunately these business do it not for equality but for their own fake image.

  2. Well this is the most common thing with the brands. they have extra large sizes. Which are not so common in public. They should a dd a variety of range in sizes.

  3. Fascinating. Definitely bookmarking this page. Really valuable info, thanks for posting.LuLaRoe Amelia Backwards


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